I applaud the airline for making such a move. A good way to disrupt the current market and get a larger slice of the pie.
Few decades ago, American Airlines if I'm not mistaken introduced a similar offer but in First class for life for around $350k. While it might soud cheap, 30 years ago the money used to worth more.
La Compagnie will sell that pass (only 10 available) from september 19 to 22. You need to call +33 0 800 940 415 for France or 1-800-218-6820 for US. to make the purshase. Price tag : 35,000€ for FR and $40,000 for US.
For more info, you can visit https://www.lacompagnie.com/en/lunlimited
In the meantime they currently sale their Business Class from $1500 round trip to CDG or 1200€ to NYC.
While La Compagnie may not be a leading carrier, it's a well-rounded product. We are looking forward to trying the business class soon.