Prologue:

Welcome to this trip report on a new airline that lately has been featured prominently on several aviation outlets and social media - Starlux Airlines.

This new entrant sets itself apart from all the others by offering a "luxury" experience throughout all cabins, including those who fly in Y.

As an aviation geek I have been very curious about this claim and set myself up to discover if all the hype was worth it so I booked a quick weekend trip. I left past midnight on Fri morning and arrived in TPE Sat morning. Booked a hotel for 1 night and then left the following day at night.

The last minute RT fare was about $821 but I bought it for $589 by applying point credits from my Chase Sapphire credit card.

Seat assignments are charged up to 48 hrs before dept. Afterwards you are able to choose a standard seat for free. I gambled by selecting an aisle seat all the way in the back hoping that it would be open and in the end I had the middle seat in my row free. Flight was maybe 80 pct full.

There are many touches that make Starlux a premium carrier so join me in discovering them as we continue with the report.

Arrived by 10:30P at the counter and it was not busy at all.

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An agent checked me in and she was very professional. She took the time to go over the details on my boarding pass.

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Security was done in 10 min. and I walked from the Intl terminal to T1 where my flight was going to depart. A look at my plane from the Intl side.

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The Club at T1 SFO - the newest club at SFO and it's been a popular spot with lines extending from the entrance during peak times.

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It looks impressive and overall it's a nice space however the elevator has been out for more than 1 month. It doesn't feel so premium when you have to struggle to bring your bags up and down the long stairs.

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Interior is stylish.

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Bar.

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WC

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Food is a little limited and mostly vegetarian. We are in California after all. ;)

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Salads.

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Orange chicken with broccoli and rice.

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Red pepper gouda soup.

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Vegetarian wrap with mushrooms and veggies.

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Dessert - some sort of cheesecake and chocolate brownies.

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Vegetarian wrap and soup for dinner.

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Gate area

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There were quite a few people at the gate area and boarding was conducted in a very orderly manner.

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Greeted by 2 friendly crew members. The seating in Y on this aircraft is 3-3-3.

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As I entered the plane another flight attendant asked me where I was seated and escorted me all the way to my seat. I was really impressed by this gesture since this treatment is very rare for those sitting in Y. I am just a regular Y pax with no status with this airline.

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At the seat there was already an amenity kit slippers pillow with a cloth cover and a thick blanket wrapped in a bag. An amenity kit and slipper in Y? This is quite a treat I must say. Now in all fairness there are a select number of airlines that also provide kits in Y long haul but slippers too? Usually the sock contained in the kit is generous enough.

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Crew were busy assisting pax and helping them store bags. Good luck asking the crew of a certain airline starting with "U" if they can help and chances are that they will answer that they are not allowed to lift bags for pax due to "safety" issues.

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Starlux is running a promotion with the Peanuts characters and its beloved "Snoopy" until the end of Oct. This is only on the SFO-TPE flight and certain intra-Asian ones. No such luck on the LAX or SEA flights.

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Contents of the seat pocket - a magazine safety card shopping catalogue headset bottle of water and sickness bag.

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From row 68 on the overheard bins in the middle becomes smaller so if you have a regular carry on you should use the bins located on the sides.

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A top tray and can be folded down and hold your electronic devices and a beverage cup.

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The lower tray that can be folded in half.

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Safety video with a space theme.

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Menus with more information about the trip.

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Another feature that can be considered "luxurious" at JX is that all pax in Y can pre-order their regular meals in advance. This is the only airline that allows this.

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The entertainment system is OK but there are not many horror and Wester foreign language films. Mostly popular American and Taiwanese movies. Hopefully this can improve in the future.

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One of the WC's in the back.

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Very well stocked with amenities that are reserved for J cabins or higher.in other airlines. Hand lotion and facial mist?

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Visual decoration.

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No paper menus but information can be accessed through the entertainment screen.

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Meal menu

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Dinner service started with the distribution of special and pre-ordered meals.

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Warm rolls are placed on the set up.

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Crew offered coffee or tea after the meal trays are distributed.

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After the first dinner service crew passed around offering snacks from a basket a few times throughout the flight.

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A crew member offered me a ham sandwich in addition to the basket items.

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Mid-flight snack.

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Breakfast service.

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Frittata was a little watery from the veggies.

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7-11 store dedicated to Starlux partnership with promotional items on sale. The store is located by the Arena metro station.

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========== San Francisco Intl Arpt (SFO) - ==========



Security/Immigration efficiency: 9/10
Access and parking: 10/10
Services and activities: 9/10
General cleanliness: 10/10

========== Starlux - Airline ==========



Cabine comfort: 9/10
Crew: 10/10
Entertainment: 8/10
On-time performance: 10/10
Appetizer: 0/10
Starter: 0/10
Main Meal: 9/10
Main Meal-2: 0/10
Cheese: 0/10
Desserts: 0/10
Alcohols: 0/10
Mid-flight snack: 9/10
Breakfast or light meal before arrival: 8/10

========== Taiwan Taoyuan Intl Arpt (TPE) - ==========



Security/Immigration efficiency: 10/10
Access and parking: 9/10
Services and activities: 9/10
General cleanliness: 10/10

Summary:

Starlux proved to be a great airline to fly with. It sets itself apart from the competitors by offering special "touches" that can make a difference. Crew are proactive and very professional and they are a major asset for the airline.

Taiwan aviation industry is very competitive and one wonders if it can sustain 3 major airlines. Hopefully with time Starlux can grow further and become a member of Oneworld to enhance its expansion. It already has a close partnership with Alaska which provides feeding service into its 3 North American gateways - SEA, LAX and SFO.

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